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Turning Your Location From Albatross to Asset

Idea lab Welcome mat

Your college is bustling and brimming with talent, but it’s in a traditionally distressed downtown or a rural Nowheresville. How do you get the word out to students who would thrive there?

Idea Lab
Detroit’s reputation lags behind its rebirth, but the University of Detroit Mercy and Wayne State University do appeal to Generation Z.
News
Culver-Stockton changed the middle of nowhere to its own distinctive somewhere.
The Review
Enrollment-management professionals suggest how a college in a less than ideal place can strengthen its appeal to prospective students.