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Marketing, Communications, & Advancement

Our news, opinion, and advice stories about marketing, communications, and advancement in higher education answer questions, like:

  • How do colleges market themselves?
  • What are colleges communicating to the public about their missions?
Breaking Up
By Karin Fischer December 13, 2024
For communities surrounding small institutions, the losses are more than economic.
Still Holding On
By Jasper Smith December 2, 2024
Alumni and local residents disagree on the role the college plays today.
Expanding access
By Eric Hoover October 31, 2024
The Common Application tried new outreach strategies to connect underrepresented students with private scholarships.
ON DEMAND: With the enrollment cliff already affecting higher ed, what can colleges do today to deal with further challenges in attracting students? With Support From Watermark. Watch on demand.
Political Football
By Karin Fischer September 24, 2024
Neither political party is happy. They just diagnose the problems differently.
ON DEMAND: Headlines about the state of the humanities make dire predictions. But some colleges are seeing enrollment increases in these disciplines. Join us to explore the future of the humanities.With Support From Teagle. Watch on demand.
Tiers and Fears
By Francie Diep July 23, 2024
The ranker organized the schools in tiers this year, seemingly because too many of them declined to provide essential data.
What Leaders Say
By Sonel Cutler May 17, 2024
The president of East Georgia State College says he wants to reassure students and families. But communication experts caution against playing the comparison game.
Branding
By Kate Hidalgo Bellows February 26, 2024
More colleges are making an identity-based pitch: You are safe here.
ON DEMAND: In this forum, experts discuss how the role of the chief information-security officer is changing and how smaller colleges, with smaller budgets, are handling it. With Support From HP. Register here.