Marketing, Communications, & Advancement
Our news, opinion, and advice stories about marketing, communications, and advancement in higher education answer questions, like:
- How do colleges market themselves?
- What are colleges communicating to the public about their missions?
Advice
An Arizona grant program offers a model for how to support academic research that puts the public interest first.
Breaking Up
For communities surrounding small institutions, the losses are more than economic.
Still Holding On
Alumni and local residents disagree on the role the college plays today.
Expanding access
The Common Application tried new outreach strategies to connect underrepresented students with private scholarships.
ON DEMAND: With the enrollment cliff already affecting higher ed, what can colleges do today to deal with further challenges in attracting students? With Support From Watermark. Watch on demand.
ON DEMAND: With the enrollment cliff already affecting higher ed, what can colleges do today to deal with further challenges in attracting students? With Support From Watermark. Watch on demand.
Political Football
Neither political party is happy. They just diagnose the problems differently.
ON DEMAND: Headlines about the state of the humanities make dire predictions. But some colleges are seeing enrollment increases in these disciplines. Join us to explore the future of the humanities.With Support From Teagle. Watch on demand.
ON DEMAND: Headlines about the state of the humanities make dire predictions. But some colleges are seeing enrollment increases in these disciplines. Join us to explore the future of the humanities.With Support From Teagle. Watch on demand.
Tiers and Fears
The ranker organized the schools in tiers this year, seemingly because too many of them declined to provide essential data.
