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MarketingCan a National Marketing Campaign Change the Souring Conversation About College?
Higher ed has an image problem. -
The Review | Opinion
Higher Ed’s Prestige Paralysis
College reputations are fixed, valuable, and based on almost no hard evidence. -
The Review | Opinion
It’s Time to End Higher Ed’s Gimmicky Sales Tactics
Teaming up with online program managers comes at a steep reputational cost. -
Reputation Trouble
Americans’ Confidence in Higher Ed Drops Sharply
Partisan strife and concerns about cost take their toll. -
The Review | Opinion
Hypercompetition Is Harming Higher Ed
Colleges should ease off the branding and remember their shared values. -
Unranked
After a Professor’s Scrutiny, ‘U.S. News’ Pulls Columbia University’s No. 2 Ranking
A math professor questioned the accuracy of the data his institution submitted to the magazine. Since then, the magazine’s analysts say, administrators haven’t satisfactorily answered questions. -
Questionable Data
Columbia U. Won’t Submit Data to ‘U.S. News’ Rankings After Professor Alleged False Information
The university cited an active institutional review prompted by accusations that it had falsified its submission to the magazine. -
Soft-Drink Contracts
Are Coke and Pepsi Campuses Bad for Public Health?
Almost all of the largest public universities in the United States have large marketing contracts with soda companies that include incentives to sell more to students, staff, and faculty, a new study finds. -
Marketing
‘Whose Brilliant Idea Was This?’: How Ohio State Successfully Trademarked the Word ‘THE’
Records show the unusual brand word wasn’t popular with everyone in the university community. And one expert called its approval “a very stupid decision.” -
‘Just Buy Earplugs’
At Arizona State, a Town-Gown Squabble With a Twist
Some residents and undergraduates are annoyed by demands of “lifelong learners.”
