Skip to content
ADVERTISEMENT
Sign In
  • Sections
    • News
    • Advice
    • The Review
  • Topics
    • Data
    • Diversity, Equity, & Inclusion
    • Finance & Operations
    • International
    • Leadership & Governance
    • Teaching & Learning
    • Scholarship & Research
    • Student Success
    • Technology
    • The Workplace
  • Magazine
    • Current Issue
    • Special Issues
    • Podcast: College Matters from The Chronicle
  • Newsletters
  • Events
    • Virtual Events
    • Chronicle On-The-Road
    • Professional Development
  • Ask Chron
  • Store
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
  • Jobs
    • Find a Job
    • Post a Job
    • Professional Development
    • Career Resources
    • Virtual Career Fair
  • More
  • Sections
    • News
    • Advice
    • The Review
  • Topics
    • Data
    • Diversity, Equity, & Inclusion
    • Finance & Operations
    • International
    • Leadership & Governance
    • Teaching & Learning
    • Scholarship & Research
    • Student Success
    • Technology
    • The Workplace
  • Magazine
    • Current Issue
    • Special Issues
    • Podcast: College Matters from The Chronicle
  • Newsletters
  • Events
    • Virtual Events
    • Chronicle On-The-Road
    • Professional Development
  • Ask Chron
  • Store
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
  • Jobs
    • Find a Job
    • Post a Job
    • Professional Development
    • Career Resources
    • Virtual Career Fair
    Events and Insights:
    Leading in the AI Era
    Chronicle Festival On Demand
    Strategic-Leadership Program
Sign In
Advice

Yes, You Have Implicit Biases, Too

By David Gooblar November 20, 2017
Vitae - Implicit bias
iStock

Ask any educated person what the placebo effect is, and almost all of them will be able to tell you. They will also accept, without any arm-twisting, that the placebo effect is real. After all, there is no real controversy around placebos — it’s well established that they work. And yet, any time I’ve suggested to an educated person that the placebo effect may be working on them — that they might as well be taking sugar pills for their colds instead of vitamin C — I get strenuous denials in response.

To continue reading for FREE, please sign in.

Sign In

Or subscribe now to read with unlimited access for as low as $10/month.

Don’t have an account? Sign up now.

A free account provides you access to a limited number of free articles each month, plus newsletters, job postings, salary data, and exclusive store discounts.

Sign Up

Ask any educated person what the placebo effect is, and almost all of them will be able to tell you. They will also accept, without any arm-twisting, that the placebo effect is real. After all, there is no real controversy around placebos — it’s well established that they work. And yet, any time I’ve suggested to an educated person that the placebo effect may be working on them — that they might as well be taking sugar pills for their colds instead of vitamin C — I get strenuous denials in response.

Many of us are ready to accept that placebos can work in general, just not on us. A similar dynamic exists with implicit biases.

09242014-Pedagogy
Pedagogy Unbound
Looking for inspiration on teaching or some specific strategies? David Gooblar, a former lecturer in rhetoric at the University of Iowa who is now associate director of Temple University’s Center for the Advancement of Teaching, writes about classroom issues in these pages. Here is a sampling of his recent columns.
  • We Know What Works to Close the Completion Gap
  • What Elizabeth Warren Can Teach Us About Teaching
  • 3 Questions That Can Improve Your Teaching
  • What Is ‘Indoctrination’? And How Do We Avoid It in Class?

Most of us now readily accept that behavior is often driven by unconscious attitudes and stereotypes. But suggest to people that they themselves may have implicit biases, and suddenly the defense mechanisms roar into effect. But we do have implicit biases — every one of us — and as faculty members, it’s imperative we try to take them into account.

The challenge of confronting our own biases as teachers came to mind as I read news accounts this fall about the controversy over “the progressive stack.” A graduate student at the University of Pennsylvania reported being pulled from the classroom for using that teaching technique, which aims to offer students whose voices tend to be marginalized in class discussions a greater opportunity to speak.

In my own classroom, I often ask my students to imagine a world in which 80 percent of the national political leaders are men, 95 percent of the prominent business leaders are men, 70 percent of the established scientists and engineers are men, and 85 percent of the police officers are men. If you grew up in such a world, I ask students, what would your idea of an authority figure be? Wouldn’t it be natural — having seen positions of authority held mostly by men your whole life — to associate the masculine with the authoritative? Under those circumstances, wouldn’t you, all else being equal, see a man as more qualified than a woman?

Of course, this imagined world is our own. For Patricia G. Devine, a professor of psychology at the University of Wisconsin at Madison, and director of its Prejudice and Intergroup Relations Lab, the repeated exposure to stereotypes is precisely how implicit bias is formed — and may hold the key to how it can be erased.

In work stretching over decades, Devine has put forward a theory that prejudice functions as a kind of habit. We get used to certain associations — say, that students from a marginalized group struggle academically compared with white students — and when we come in contact with a student from that group, our default attitude is to uphold the stereotype. Without conscious work to counteract this automatic “activation,” we assume the association is true.

As teachers, we set the tone for the classroom environment, modeling for our students what scholarly behavior should be like. Just as important, we function as institutionally-backed authority figures. We evaluate students, make judgments, create rules, and often decide who gets to speak and when. If we are serious about our responsibility to create a classroom environment in which every student has an equal opportunity to excel, we need to take a hard look at our own behavior. We have to take whatever steps are necessary to combat anything that might handicap our ability to be fair, including any implicit bias.

We get used to certain associations — say, that students from a marginalized group struggle academically — and when we come in contact with a student from that group, our default attitude is to uphold the stereotype.

The fact that implicit biases are implicit — that is, hidden even from ourselves — means that our perception of what is right may be off. Some employers who favor a white applicant over a black person with the same credentials don’t think they are prejudiced, and are unaware of their own bias. When such assumptions remain unconscious, they can deform our sense of fairness. As Devine notes in a 2012 article, “Implicit biases persist and are powerful determinants of behavior precisely because people lack personal awareness of them.”

That article details an experimental intervention, led Devine and her colleagues, to help subjects overcome implicit bias. In the years since, she has led many such interventions, both in and out of academe, and has been able to demonstrate remarkable success in reducing prejudicial behavior. In one such case, a series of gender-bias workshops at departments across the University of Wisconsin seemed to lead to an 18-percent increase in the hiring of female faculty members at those departments over the next two years.

ADVERTISEMENT

We can’t all participate in one of Devine’s workshops. But in seeking to counter our own implicit biases, we can make use of the strategies she and her colleagues suggest, including:

  • “Stereotype replacement” — in which you recognize and label your biased behavior or thoughts and replace them with nonprejudicial responses.
  • “Counter-stereotypic imaging” — in which you imagine examples of people who defy the stereotypes of their groups.
  • “Perspective taking” — in which you try to adopt the perspective of someone in a marginalized group.

Underlying all of those strategies is awareness: You have to be conscious of the existence of implicit biases, and the probability that you yourself may be influenced by them, before you can do anything about the problem. For all the controversy it has attracted, the “progressive stack” strikes me as an approach that attempts to respond to the problem of implicit bias in teaching. It developed in the context of Occupy Wall Street meetings. In the college classroom, the progressive stack involves looking for ways to create space for students from marginalized groups. If a number of students raise their hands to talk, you call on the marginalized students first, making sure that they get to speak. Without that conscious intervention, what you think of as a fair distribution of speakers may just be the furtherance of an unhealthy social dynamic: The privileged kids feel free to speak, while the marginalized students stay silent.

We communicate important values to our students by who and what we choose to give our attention to. Some things you can try in your own classroom: Look to highlight the work of people from marginalized groups in your field. Assign readings by women and people of color. Do what you can to model for your students what a more just version of your discipline might look like. Actively work against cultural stereotypes instead of passively assuming they’ll go away with time.

ADVERTISEMENT

We may never be completely aware of our own implicit biases. But by assuming that we hold at least some of the pernicious stereotypes that our cultures have handed down to us, we can take steps to counteract them. As faculty members, we have a particular responsibility to work on this. Our role in the college classroom requires us to work toward a perhaps impossible ideal of equity. The first step is to open our eyes and look in the mirror.

David Gooblar is a lecturer in the rhetoric department at the University of Iowa. He writes a column on teaching for The Chronicle and runs Pedagogy Unbound, a website for college instructors who share teaching strategies. To find more advice on teaching, browse his previous columns here.

A version of this article appeared in the December 8, 2017, issue.
Read other items in Pedagogy Unbound.
We welcome your thoughts and questions about this article. Please email the editors or submit a letter for publication.
Share
  • Twitter
  • LinkedIn
  • Facebook
  • Email
About the Author
David Gooblar
David Gooblar is an assistant professor of English and of gender, women’s, and sexuality studies at the University of Iowa. He was previously associate director of Temple University’s Center for the Advancement of Teaching. His most recent book, The Missing Course: Everything They Never Taught You About College Teaching, was published by Harvard University Press in 2019. To find more advice on teaching, browse his previous columns here.
ADVERTISEMENT
ADVERTISEMENT

More News

Photo-based illustration of two hands shaking with one person's sleeve a $100 bill and the other a graduated cylinder.
Controversial Bargains
Are the Deals to Save Research Funding Good for Research?
Illustration depicting a scale or meter with blue on the left and red on the right and a campus clock tower as the needle.
Newly Updated
Tracking Trump’s Higher-Ed Agenda
Illustration of water tap with the Earth globe inside a small water drop that's dripping out
Admissions & Enrollment
International Students Were Already Shunning U.S. Colleges Before Trump, New Data Show
Photo-based illustration of former University of Virginia Jim Ryan against the university rotunda building.
'Surreal and Bewildering'
The Plot Against Jim Ryan

From The Review

Jill Lepore, professor of American History and Law, poses for a portrait in her office at Harvard University in Cambridge, Massachusetts. Monday, November 4, 2024.
The Review | Conversation
Why Jill Lepore Nearly Quit Harvard
By Evan Goldstein
Illustration of a sheet of paper with redaction marks in the shape of Florida
The Review | Opinion
Secret Rules Now Govern What Can Be Taught in Florida
By John W. White
German hygienist Sophie Ehrhardt checks the eye color of a Romani woman during a racial examination.
The Review | Essay
An Academic Prize’s Connection to Nazi Science
By Alaric DeArment

Upcoming Events

CHE-CI-WBN-2025-12-02-Analytics-Workday_v1_Plain.png
What’s Next for Using Data to Support Students?
Element451_Leading_Plain.png
What It Takes to Lead in the AI Era
Lead With Insight
  • Explore Content
    • Latest News
    • Newsletters
    • Letters
    • Free Reports and Guides
    • Professional Development
    • Events
    • Chronicle Store
    • Chronicle Intelligence
    • Jobs in Higher Education
    • Post a Job
  • Know The Chronicle
    • About Us
    • Vision, Mission, Values
    • DEI at The Chronicle
    • Write for Us
    • Work at The Chronicle
    • Our Reporting Process
    • Advertise With Us
    • Brand Studio
    • Accessibility Statement
  • Account and Access
    • Manage Your Account
    • Manage Newsletters
    • Individual Subscriptions
    • Group Subscriptions and Enterprise Access
    • Subscription & Account FAQ
  • Get Support
    • Contact Us
    • Reprints & Permissions
    • User Agreement
    • Terms and Conditions
    • Privacy Policy
    • California Privacy Policy
    • Do Not Sell My Personal Information
1255 23rd Street, N.W. Washington, D.C. 20037
© 2025 The Chronicle of Higher Education
The Chronicle of Higher Education is academe’s most trusted resource for independent journalism, career development, and forward-looking intelligence. Our readers lead, teach, learn, and innovate with insights from The Chronicle.
Follow Us
  • twitter
  • instagram
  • youtube
  • facebook
  • linkedin