Bob Massa is a co-founder of Enrollment Intelligence Now, a consulting firm that mentors and coaches new deans of admission and vice presidents for enrollment. He also serves as an adjunct professor in the Rossier School of Education at the University of Southern California.
Stories by This Author
The Review | Opinion
Moving undergraduates up the selectivity ladder would do nothing to expand access.
The Review
Despite what some critics suggest, the approach is neither scandalous nor new. And it’s good for colleges.
Head Count
A longtime enrollment manager who now works in communications responds to a draft pledge opposing merit aid recently introduced by private-college presidents.
The Review
The stage was set: Given all the changes that colleges have made in their financial-aid policies in recent months, the 2008 admissions season promised to be the most unpredictable ever. Harvard University’s announcement in December that families with annual incomes as high as $180,000 would have to…
