Bob Massa
Bob Massa is a co-founder of Enrollment Intelligence Now, a consulting firm that mentors and coaches new deans of admission and vice presidents for enrollment. He also serves as an adjunct professor in the Rossier School of Education at the University of Southern California.
Stories by this Author
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The Review | OpinionEnrolling More Students at Prestigious Colleges Is a Losing Strategy
Moving undergraduates up the selectivity ladder would do nothing to expand access. -
The Review
In Defense of Holistic Admissions
Despite what some critics suggest, the approach is neither scandalous nor new. And it’s good for colleges. -
Head Count
Why Ending the ‘Financial-Aid Bidding Wars’ Won’t be Easy
A longtime enrollment manager who now works in communications responds to a draft pledge opposing merit aid recently introduced by private-college presidents. -
The Review
The New Student-Aid Landscape and College Admissions: a Report From the Trenches
The stage was set: Given all the changes that colleges have made in their financial-aid policies in recent months, the 2008 admissions season promised to be the most unpredictable ever. Harvard University’s announcement in December that families with annual incomes as high as $180,000 would have to…
